Click here to download Daniel Kahneman Thinking, Fast and Slow epub ibook for your iPad & iPhone.
In Thinking, Fast and Slow, Daniel Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. He describes the “machinery of the mind,” the two mental systems, one fast and the other slow, that determine our choices and shape our impressions.
The largely unconscious System 1, he contends, makes intuitive snap judgments based on emotion, memory, and hard-wired rules of thumb; the painfully conscious System 2 laboriously checks the facts and does the math, but is so “lazy” and distractible that it usually defers to System 1. He offers practical and enlightening insights into how choices are made in both our business and our personal livesâ€”and how we can use different techniques to guard against the mental glitches that often get us into trouble.
This is a breakthrough approach that is both practical and enlightening. The author’s work has reshaped social psychology, cognitive science, the study of reason and of happiness, and behavioral economics, a field that he and his collaborator Amos Tversky helped to launch. It will change the way you think, on the job, about the world, and in your own life. This book is a must read for anyone with a curious mind.
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